Our mission

Will&Able is the first social enterprise of its kind in New Zealand. We are on a mission to create 100 new jobs for Kiwi's with disabilities and make earth-friendly cleaning products you all love.

Connie, our factory manager supervises our team as they fill bottles, fasten the lids and place labels by hand. When you order online we put your products into a box and send them off as fast as we can!

Everyone deserves the right to work

We provide our awesome team with a job to work at, a community to belong to, a purpose to strive for, a reason to get out of bed in the morning, and a way to develop more independence and financial freedom.

It's our mission to establish a business that is owned and operated by people with disabilities. One that is not limited by any constraints, with the goal of employing as many disabled people as possible - not only in Auckland but in the rest of NZ as well.

Meet our team

Our eco products are made by us, not machines. You'll meet us on our labels too but here is a little intro to some of the Will&Able family...

And let's meet the people behind the team...


Craig leads the Will&Able social enterprise. He has a 30 year background in senior executive and sales management positions in a range of NZ IT companies including Telecom, IBM, Gen-I, and Origin IT. His primary task is to engage Corporate NZ into making Will&Able their premier social purpose initiative. His motivation for joining Will&Able is his son Thomas who works at the parent company Altus Enterprises.


Maya looks after marketing at Will&Able. She is thrilled to be involved in such an innovative social enterprise that is providing real value to people and the planet. Maya has experience in marketing, design, logistics, and administration across a variety of roles. She is passionate about social enterprise, sustainability and the empowerment of marginalised groups and feels that she can work towards all of these at Will&Able.


Martin Wylie is the Director of Will&Able with over 30 years of senior management experience in numerous companies including Slingshot, ihug, and Telecom. He has been heavily involved with Autism NZ for many years and is on the Board of Wilson Special School in Takapuna. Martin has a vision for Will&Able where it becomes a self-funding manufacturing and trading organisation. He wants to create fully paid job opportunities for people with disabilities (particularly intellectual) in New Zealand.


Joshua takes care of operations, production and dispatch at Will&Able. He has experience in operations, inventory management and logistics. Joshua helps coordinate the team who work on bottling, labelling, packing, and boxing Will&Able boxes. He helps ensure the logistics and dispatch runs smoothly and ensures that orders are sent away to you as soon as possible. Joshua is passionate about our people and loves what he does.

Plus meet our friends in the South Island that look after our bulk range...


Michael heads up the WIll&Able Bulk Range and South Island distribution.


Sophie looks after all things Bulk Range!


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