More About Us
We provide our employees with a job to work at, a community to belong to, a purpose to strive for, a reason to get out of bed in the morning, and a way to develop more independence and financial freedom. We want to establish a business long term that is owned and operated by people with disabilities and not limited by any constraints, with the goal of employing as many disabled people as possible - not only in Auckland but in the rest of NZ as well.
Our value proposition is providing environmentally safe and sustainable cleaning products with true recycling and not just lip service, to ensure positive job creation for people with disabilities, so members can be sure their money is going towards a cause that focuses on ecological sustainability, social impact and ethics.
Our positioning statement is unique;
“We are the only eco range of cleaning products in NZ using 100% recycled NZ milk bottles filled and packed by people with disabilities. The profit we make from sales, goes directly to creating more jobs, more work for people with disabilities.”
We are a Social Enterprise. Many products are launched under the “eco” banner, but they are not truly eco. We believe to be ethical, you must be eco inside and out.
Our value proposition is providing eco cleaning products with true 360 degree recycling to close the loop and not just lip service, to ensure positive job creation for people with disabilities, so members can be sure their money is going towards a cause with integrity that focuses on ecological sustainability, social impact and ethics.
The thing is you might have been trying to do the right thing by the environment by buying eco but your product is sitting in a nasty old petroleum-based virgin-plastic bottle! Big no no for the environment. Of course, recycling your virgin-plastic bottle is better than it going straight into the dump. But in 2017, 41 million kgs of New Zealand's plastic waste was exported overseas (1)! Another huge no no for the environment. Hence our 360-circular solution. Our bottles are made from 100% NZ milk bottles. Our RETURN TO SENDER recycling programme is our way of taking responsibility for what we make and sell, we collect and up-cycle. We guarantee your used WILL&ABLE bottles will be repurposed right here in Auckland into new useful materials. No virgin-plastic and no shipping recycling overseas. And your WILL&ABLE box will be recycled into packing material. That’s out eco and ethical story!
stuff.co.nz - Recycling industry scrambles to solve our dirty waste secret
Our Team
The people who front the WILL&ABLE brand are featured on the labels. Our eco products are made by us, not machines. We fill the bottles with WILL&ABLE eco-products by hand. We put the lids and caps on by hand. We apply the label by hand. We package them up and send them off to you! We even helped draw the logos on the sides of the bottles. We are proud of who we are and what we have done!
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We are the able body people behind the team!
Craig
Craig leads the creation of the Will&Able social enterprise. He has a 30 year background in senior executive and sales management positions in a range of NZ IT companies including Telecom, IBM, Gen-I, and Origin IT. His primary task is to engage Corporate NZ into making Will&Able their premier social purpose initiative. His motivation for joining Will&Able is his son Thomas who works at the parent company Altus Enterprises.
Paul
A qualified industrial electrician, Paul has over 30 years experience in senior operations management both in the UK and New Zealand. Paul has worked across a variety of industries including retail logistics (Postie Plus), road freight (Owens Transport) and distribution (Exide Batteries). Paul is responsible for the management of our parent organisation Altus Enterprises. Paul has a huge part of play with the production side of Will&Able.
Connie
Connie has 18 years’ experience in the promotional and print industry, and as Production Manager of our parent organisation, Altus Enterprises, Connie helps coordinate the team who work on bottling, labelling, packing, and boxing Will&Able boxes. She helps ensure the logistics and dispatch runs smoothly and ensures that orders are sent away to you as soon as possible. Connie is passionate about our people and loves what she does.
Maya
Maya looks after marketing, project coordination and logistics at Will&Able. She is thrilled to be involved in such an innovative social enterprise that is providing real value to people and the planet. Maya has experience in marketing, design, logistics, and administration across a variety of roles. She is passionate about social enterprise, sustainability and the empowerment of marginalised groups and feels that she can work towards all of these at Will&Able.
Martin
As CEO of our parent organisation Altus Enterprises, Martin Wylie has had over 30 years of senior management experience in numerous companies including Simpson Grierson, Slingshot, ihug, and Telecom. He has been heavily involved with Autism NZ for many years and is on the Board of Wilson Special School in Takapuna. Martin has a vision for Will&Able where it becomes a self-funding manufacturing and trading organisation. He wants to create fully paid job opportunities for people with disabilities (particularly intellectual) in New Zealand, with a unique range of branded products which are not only sustainable but can grow the business to meet the needs of hundreds of disabled people around the country.
Marco
Marco has 41 years of experience in advertising, marketing, communication, business strategy, PR, customer loyalty, integrated digital marketing, and manufacturing.
Working with Martin, Marco’s challenge was to create a social enterprise to help people with disabilities. The social enterprise had to be a profitable and sustainable business. Cleaning products was identified as a low interest category that is a very profitable supermarket category. The competition ranged from two of the world’s biggest manufacturing brands that are not eco-friendly and several NZ eco based brands that are not truly eco. Our research identified a unique brand position we could occupy and own. By employing creative and innovative digital technology, mobile, e-commerce, fast QR reordering, using 100% recycled packaging and collection of our own used packaging for up-cycling, our strategy is to build customer loyalty with reoccurring orders and endorsement to support our brand’s beneficiaries; amazing people with physical and intellectual disabilities. Our target are ethical people, CEO’s and their companies.
Marco has established, advised and been on the boards of many charities and causes over the past 35 years. Unknown for his behind the scene efforts, his involvement has raised millions of dollars and resulted in making a serious difference in the community through the power of advertising and strategic efforts to influence public, media and political opinion for good.