Our value proposition is providing eco cleaning products with true 360 degree recycling to close the loop and not just lip service, to ensure positive job creation for people with disabilities, so members can be sure their money is going towards a cause with integrity that focuses on ecological sustainability, social impact and ethics.

The thing is you might have been trying to do the right thing by the environment by buying eco but your product is sitting in a nasty old petroleum-based virgin-plastic bottle! Big no no for the environment. Of course, recycling your virgin-plastic bottle is better than it going straight into the dump. But in 2017, 41 million kgs of New Zealand's plastic waste was exported overseas (1)! Another huge no no for the environment. Hence our 360-circular solution. Our bottles are made from 100% NZ milk bottles. Our RETURN TO SENDER recycling programme is our way of taking responsibility for what we make and sell, we collect and up-cycle. We guarantee your used WILL&ABLE bottles will be repurposed right here in Auckland into new useful materials. No virgin-plastic and no shipping recycling overseas. And your WILL&ABLE box will be recycled into packing material. That’s out eco and ethical story!

stuff.co.nz - Recycling industry scrambles to solve our dirty waste secret


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